“Content isn’t King, It’s the Kingdom.”

“Content isn’t King, It’s the Kingdom.”

Since writing the article “Dare to be different” some four years ago, I’ve had a host of inquiries and conversations with many casinos’ executives. Who ask how they can be different, how can they stand out or make an impact and it’s refreshing to see...
The Rise of the Machine

The Rise of the Machine

With casinos struggling to cope with Covid 19 effects and openings, One has to ask the question: Are ETGs the answer? Electronic table games or ETGs have been on the rise for the past 5 years, especially in Asia and Macau where they represent almost 30% of EGM...
Disrupting Tradition

Disrupting Tradition

After many years of working in gaming, I have only recently started to study and play the popular game of Baccarat. I’ll be honest, I’ve always found the game slow and boring. But in the biggest gaming jurisdiction of Macau, where I have spent most of the last 13...
Dare to be Different

Dare to be Different

Why Macau casinos should tweak their game. Recently I was invited to an event in Japan where everyone had to wear a mask and a similar costume (be it of minimal nature). Apart from size, there were little distinguishing characteristics to separate one person from...